During warmer weather in particular, we hear all about, "summer bodies," and, "getting ready," and all sorts of things implying that our bodies aren't enough as is, and, when we inevitably buy into it, we're often left with less money and more frustration than when we started, plus a heaping helping of shame.
Body image issues are logical: they don't come from nowhere, and nothing is wrong with you if you struggle to love your body.
(In fact, I'd argue that, "loving your body," isn't really the point, here; it's to think if your body less, so that you can be more of who you are, other than your body.)
And, the first step, for so so so many womxn I coach, is to recognize, while your body is certainly all yours and you can do whatever you choose with it (or you should be able to, anyway), perhaps (juuuust maybe), your thoughts on your body are not entirely your own.